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It also has 35 million overseas users globally. This means that it’s one of the top 50 most popular apps in China. Its content is sourced from a community of 8,000 top level, verified, cultural commentators and bloggers and over 7 million regular audio hosts who share their insights, Ximalaya’s content covers over 300 categories including the humanities, history, art, music, movies, news, entertainment, foreign languages, health, travel, gaming, finance and many more. It has more than 15 million pieces of audio work. With this large amount of diverse audio content, Ximalaya has become a major stage for audio artists and online KOLs in China, and is often regarded as the YouTube of audio in China. Over 3,000 brands, including famous brands from all over the world, like McDonald’s, Pizza Hut, KFC, Durex and L’Oréal have done marketing on Ximalya FM. Here are some reasons for its popularity.ġ. It’s the leader in China’s growing paid digital content sector. Paid digital content services have gained popularity among Chinese consumers in the past few years. In 2020, the sector is expected to grow to 23.5 billion RMB. Ximalaya FM, as the leader in the field, is able to attract consumers with different interests and purchasing power from different geographical locations.
According to data released by the platform, over 50% of its users are aged 20-30 and nearly 80% have bachelor’s degrees or above. This means that doing marketing on Ximalaya FM, enables your brand messages to reach young Chinese customers with higher purchasing power. Research shows that Ximalaya FM users have a low overlap rate with other major social media platforms like Tencent Video, TikTok, iQIYI, Youku and Tencent News. This means that the platform is largely supported by a unique user community. The effectiveness and cost-efficiency of audio ads on Ximalaya FM are higher and will help you reach customers that are unreachable using other platforms.ģ. Voice-based content cuts through the noise.
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In a digitalized world full of textual and visual content, audio recordings are one of the best alternatives to attract Chinese consumers. #Didi keep ximalaya linkdoc us ipotimes full On Ximalaya FM, you can promote your products with audio ads from 15-30 seconds. Users, especially those without a membership account, are unlikely to skip ads and the attention for these kinds of ads is usually high. The iOS version of the Ximalaya FM app fully supports voice commands and has a smart speaker making things even more convenient, especially for those with visual disabilities.Īudio content is unique because people can listen to it while they do other things and in all kinds of situations. They can listen before they go to sleep, during a break at work, while dining, while driving or when they’re waiting for someone.
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